Born in insurance. Built for cross-industry impact.
Actuarial-led. AI-first. Decision intelligence you can trust.
ARGenesis is a specialist firm combining actuarial science, advanced analytics and modern AI including GenAI and agentic AI, underpinned by strong data engineering and a practical platform ecosystem. Rooted in insurance, we now support health and wellbeing organisations, retailers, educators and other regulated, data-rich sectors to design, deploy and govern reliable decision systems.
From models to platforms secure, governed and deployment-ready.
City of London base · Remote first · Global clients
ARGenesis at a glance
Core: Actuarial-led analytics, AI/GenAI, agentic AI and software engineering for decision-making.
Platforms: GenieAPP, GenieLab, GenieUs and the GenAI Ecosystem.
Impact areas: Pricing, reserving, capital, underwriting and claims, plus wellbeing and learning.
How we work: We combine consulting, technology and research to help organisations use AI safely, responsibly and effectively.
Born in insurance. Built for cross-industry impact.
Actuarial-led. AI-first. Decision intelligence you can trust.
ARGenesis is a specialist firm combining actuarial science, advanced analytics and modern AI including GenAI and agentic AI, underpinned by strong data engineering and a practical platform ecosystem. Rooted in insurance, we now support health and wellbeing organisations, retailers, educators and other regulated, data-rich sectors to design, deploy and govern reliable decision systems.
ARGenesis at a glance
Core: Actuarial-led analytics, AI/GenAI, agentic AI and software engineering for decision-making.
Platforms: GenieAPP, GenieLab, GenieUs and the GenAI Ecosystem.
Impact areas: Pricing, reserving, capital, underwriting and claims, plus wellbeing and learning.
Leadership & team
Senior leadership with deep domain and delivery experience.
ARGenesis is led by an actuarial and AI founder with roots in insurance, supported by a senior team and advisors spanning data, engineering and domain expertise. Our extended network of practitioners and specialists scales delivery across industries and geographies.
Asif John
Founder
Asif John is the Founder of ARGenesis, where he builds trustworthy AI decision systems for regulated and data-rich organisations across insurance (including insurers, Lloyd’s, MGAs and captives), healthcare, education and retail. A qualified Actuary with ~20 years’ global experience, he specialises in combining actuarial science, advanced analytics and GenAI to improve decision quality, consistency and confidence. Asif serves as Board Chair of the IFoA AI,Data Science & Emerging Technologies Practice Board, supporting practical and responsible adoption of AI and data standards in high-stakes environments.
Advisory board
Cross-sector domain expertise spanning insurance, health, retail, education and technology, supporting growth, partnerships and strategic direction.
Payal Bhadola
Partner
Payal Bhadola specialise in AI adoption, digital transformation, and enterprise change management, helping organizations embrace new technologies with confidence and measurable impact. Grounded in the PROSCI® ADKAR model, I lead large-scale transformation programs that integrate GenAI, automation, cloud, and chatbot solutions seamlessly into business processes—ensuring high adoption rates with minimal resistance.
Asif John
Founder
Asif John is the Founder of ARGenesis, where he builds trustworthy AI decision systems for regulated and data-rich organisations across insurance (including insurers, Lloyd’s, MGAs and captives), healthcare, education and retail. A qualified Actuary with ~20 years’ global experience, he specialises in combining actuarial science, advanced analytics and GenAI to improve decision quality, consistency and confidence. Asif serves as Board Chair of the IFoA AI,Data Science & Emerging Technologies Practice Board, supporting practical and responsible adoption of AI and data standards in high-stakes environments.
Advisory board
Cross-sector domain expertise spanning insurance, health, retail, education and technology, supporting growth, partnerships and strategic direction.
Payal Bhadola
Partner
Payal Bhadola specialise in AI adoption, digital transformation, and enterprise change management, helping organizations embrace new technologies with confidence and measurable impact. Grounded in the PROSCI® ADKAR model, I lead large-scale transformation programs that integrate GenAI, automation, cloud, and chatbot solutions seamlessly into business processes—ensuring high adoption rates with minimal resistance.
Mission & vision
Why ARGenesis exists and what we are building towards.
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Our Mission
To help organisations make better, faster and more transparent decisions by combining actuarial science, data engineering and artificial intelligence within frameworks that leaders and teams can trust.
Our vision
A world where analytics and AI are used responsibly to improve financial stability, wellbeing and opportunity, where decision technology augments human judgement rather than replacing it and where organisations can adopt new tools with confidence and clarity.
How we work
Blending consulting, platforms and research from strategy to production.
Clients engage ARGenesis at different points in their decision intelligence journey. Some start with a focused pricing, reserving or capital initiative. Others begin with GenAI discovery, experimentation or workflow redesign. Many run blended programmes that combine advisory, platform delivery and capability-building to move from proof to production with confidence.
Our approach is designed to deliver outcomes that are measurable, governed and maintainable with clear documentation, controls and handover so solutions can evolve over time.
Engagement styles
Targeted engagements to solve a defined problem or unlock a specific use case.
Multi-month programmes with roadmaps, delivery sprints and operating model support.
Platform onboarding and co-build projects to accelerate implementation and adoption.
Workshops, academies and training to upskill teams and embed ways of working.
Who we partner with
Insurers, reinsurers and MGAs (including Lloyd’s and London Market participants).
Health and wellbeing organisations (including digital platforms and occupational health).
Retail and digital commerce businesses.
Universities, training providers and professional bodies.
Industries we serve
Where regulation, data and decisions converge.
ARGenesis partners with regulated, data-rich organisations where decision quality, governance and transparency matter. We apply actuarial rigour, advanced analytics and modern AI to deliver measurable impact.
Core industries
Insurance & Reinsurance
P&C, life, Lloyd’s and London Market insurers, reinsurers, MGAs.
Financial Services
Banking, lending, wealth, pensions, risk and regulatory reporting.
Retail & Digital Commerce
Omnichannel retailers, ecommerce and digital platforms.
Health & Wellbeing
Wellbeing providers, platforms, occupational health and digital health services.
Education & Professional Bodies
Universities, colleges, training providers and examining bodies.
Your web team can link each card through to a dedicated sector landing page.
Adjacent industries
We also support adjacent or emerging sectors where decision intelligence, automation and responsible AI unlock value, especially where auditability and control are essential.
Membership organisations and associations
Innovation and transformation teams
Why this matters
These sectors share common challenges: complex decisions, high regulation, legacy processes and rising expectations for transparency. Our actuarial-led, AI-first approach is designed for environments where outcomes must be explainable, governed and dependable.
It also means we can transfer proven patterns from one sector to another, while keeping context, controls and responsible AI front and centre.
What we stand for
Values that guide how we work with clients and each other.
Integrity & governance
Actuarial-grade discipline in how we use data and AI, clear documentation, appropriate controls and auditability.
Technical excellence
Deep actuarial, data science and engineering experience. Modern AI, GenAI and automation techniques that stand up in production.
Innovation with discipline
Curiosity and experimentation with clear guardrails, balancing delivery speed with robustness and risk management.
Partnership & impact
Working alongside clients, transferring skills, IP and ways of working, with a focus on measurable, long-term value.
Wellbeing & social impact
Serenigy reflects our commitment to mental health, building technology that supports people and communities
Our story
From actuarial roots to AI-era decision intelligence.
ARGenesis grew out of years of frontline actuarial and analytics work with global insurers, reinsurers and other data-rich organisations. We kept seeing the same pattern repeat: strong models and valuable insight, but real friction when turning them into joined-up, explainable decisions that teams can trust and act on.
Today, we build AI-enabled decision frameworks for organisations across insurance and beyond combining reserving, pricing and capital modelling with modern data platforms, advanced analytics, GenAI, agentic systems and strong governance. Through Serenigy, we extend that same thinking into mental health and wellbeing, applying responsible AI to help people access the right support with care, context and trust.
Our Story.
What this means in practice
We speak both actuarial and AI engineering fluently.
We understand governance, risk and board expectations in high-stakes decision environments.
We build for durability: solutions designed to be maintained, audited, and improved over time.
Whether you come to us through insurance, health, education, retail or technology, the common thread is decision intelligence delivered with care.
What clients and partners say
Trusted partnerships. Real outcomes.
We treat clients and partners as long-term relationships not transactions. We work as an extension of your team, sharing ownership of outcomes and building capability that lasts. The quotes below are illustrative; we replace them with real feedback as engagements conclude.
“ARGenesis helped us reshape our reserving approach and GenAI roadmap with a rare blend of actuarial rigour and delivery pragmatism.”
Chief Actuary, London Market insurer
“They understand both actuarial detail and modern AI engineering, which made it easier to align stakeholders and secure senior sponsorship.”
Head of Data & Analytics, global financial services group
“Their focus on governance, safety and wellbeing stood out, this felt like a partnership, not a vendor relationship.”
Chief People Officer, wellbeing organisation
Ready to learn more?
Tell us where you are on the journey — we’ll meet you there.
Whether you’re exploring pricing or reserving transformation, launching GenAI pilots, automating decision workflows, or building wellbeing platforms, the next step is a focused conversation. We’ll understand your objectives, constraints and stakeholders, then shape a practical path to measurable impact.
Next steps
Share a short brief (or a problem statement).
We schedule an initial conversation and outline a few viable routes.
Together we define a right-sized roadmap, from pilot to production.